Andy Kaplan-Myrth's Webstream

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 A new study from an Internet-based collective of Internet security professionals has found that Facebook spam is more successful than e-mail spam, and more lucrative, too."Social networking spammers don't need to dupe very many people in order to be rewarded for their efforts," according to the study. "Many of the surveys lead to SMS subscriptions (particularly outside of the U.S.) and there's good money to be made. And because the conversion rates are better than e-mail spam, you can be certain that it won't be going away any time soon."






 So while initial clicks and "likes" are through the roof, relatively few - sometimes mere dozens - of clicks appeared on the content being teased in the headline."That's good news," the study found. "Examination of the data demonstrates that fewer and fewer people actually continue on to 'step 3,' which is filling out the survey."

Tags:

     sitt_ecom

     spam

     fisa

     facebook

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